Facebook event source groups make it easy to unify analytics for your website, app, page.

How to get started to Facebook Event Source Groups:

  • Click ‘New Event Source Group’ in the left side menu of your Facebook Analytics dashboard
  • Choose the Business Manager Account that you want to create Events Source Group for and enter a name
  • Select the event sources that you want to add to the Events Source Groups (e.g., App, Pixel, Facebook Page, Offline Event Set)

And that’s it – simply click “View Analytics” to see your unified, omnichannel analytics. You can also access it at any time by visiting facebook.com/analytics and selecting your event source group from the left side menu of your dashboard.
(this note derived from Facebook email)